Growing up in the small Northern New Jersey township of Hillside, just outside of Newark, Flisadam Pointer, MA has always found herself engulfed in the world of the performing arts. From performing in her school’s theatre productions, singing with the youth ensemble, and participating in youth improv program, event writing original songs and perform her work for close friends and family Flisadam has found this creative expression to be therapeutic. Although she did enjoy performing it wasn’t until she discovered the popular music video countdown show, 106 & Park, that she discovered her true passion of discovering, reporting and highlighting the work of entertainers.
With her eye set on becoming a television VJ, while attending Essex County Vocational Technical Career Center’s Newark Tech campus, at the start of her sophomore year Flisadam tested the journalistic waters by joining the high school’s newsletter but the adventure was short lived due to her involvement in other extracurricular activities.
The following year, through a classmate, Flisadam was introduced to the Quest Community Vibration student radio program. The mentorship program trained high school students on the ins and outs of radio broadcasting at Seton Hall University’s student radio station WSOU 89.5 FM. Heavily influenced by on-air personalities Angie Martinez, Miss Jones, Deja Vu, Egypt and Wendy Williams, she was excited to learn the inner workings of FM radio. On her first day of the program, Flisadam arrived early and eager to study under her peer mentor nearing broadcast time she would learn the mentor would not show. With no filled to fill in for the live show, feeding off of all that she learned from her radio role models Flisadam finished the show with the help of Quest Community Vibration’s program director and engineer continuing to do so for nearly the remainder of her high school career.
After graduating high school in 2010, Flisadam continued to work in radio at the historically black student-run station at Virginia State University’s WVST 91.3 FM volunteering in the underwriting department. Producing a weekly list of the campus’ upcoming events.
In 2011, after transferring to Rutgers, The State University of New Jersey’s New Brunswick campus, where she would complete her undergraduate studies. Majoring in journalism and media studies while minoring in digital communication, information, and media, Rutgers provided ample opportunities for her to explore the field of entertainment journalism in much more depth both inside and outside of the classroom.
Opportunities included writing for the School of Communications’ alumni newspaper, becoming a contributing writer at the New Jersey Newsroom, co-directing a music video for local musician Ray Pond and interviewing Blue Note Records’ recording artist José James.
Outside of the classroom, Flisadam began fostering her social media management skills while working as both a contributing writer and social media manager for Black Voice Carta Latina, an on-campus student-run magazine. She continued expanding on her radio resume adding the title on-air talent as she co-hosted, Music Is Life, on Rutgers’ The Core 90.3 FM in 2011. In 2012 she added certified radio jockey to her lists of achievements after securing a solo show title “Envert Radio” on Rutgers Radio, WRSU 88.7 FM. For two years, Flisadam booked on-air interviews, live performances, event coverage and press packaging for some of the area’s biggest artists. Most notable, NBC’s The Voice Felicia Temple.
In demonstrating her past work in social media management and artist relations, Flisadam was able to secure an internship at the historic performing arts venue Newark Symphony Hall during her junior year. As the social media intern, she learned key skills in event management, public relations for entertainers & entertainment venues, advertising for the performing arts and event production.
After successfully completing her internship, Flisadam was invited to join the staff at Newark Symphony Hall. The venue continued to mold her love of the arts whether it was granting her access to interview recording legends like Jeffrey Osborne and The Whispers, packing press materials for Zeola Gaye (sister of the late Marvin Gaye), assisting on the venue’s original production ‘Gospel at the Roots’ concert featuring Grammy award winner and Gospel legend Richard Smallwood, serving as an artist assistant for the hit stage play ‘My Brother Marvin’, photographing live performances at the venue which included capturing original images of recording legend and pioneer Smokey Robinson, Dottie Peoples and more or heading the production team for the venue’s annual When Praises Go Up! Gospel Showcase, a showcase for rising Gospel ministries throughout the state.
After returning to her alma mater in 2015, to begin her graduate studies in digital media, the years of working with or alongside established entertainers, Flisadam, couldn’t help but feel that newer artists were being overlooked which lead her to found Envert Entertainment, a digital platform, to showcase the work of independent entertainers including music video, songs, upcoming performers and offering in-depth interviews with musicians, filmmakers and more. On August 8th, 2016, the website went live and she never looked back interviewing some of the most respected unsigned names including emcee Radamiz, Grammy Award-winning singer and songwriter J.Lauryn, popular spoken word artist Steven Willis and other.
Flisadam’s passion for the arts has granted her the opportunity to moderate on panels such as the IAM Impact panel with rap icon Rah Digga and Grammy Award-winning singer and songwriter Maya Azucena as part of the 2nd annual Inspired Artist Movement Conference, speak at events such as Hip Hop Retreat Week 2017, host events like rapper Samad Savage’s Some Odd World Album Release Concert and much more.
After graduating from the University’s Master of Communication and Information Studies in May of 2017, Flisadam went on to briefly work with historic performance venue State Theatre New Jersey studying fundraising and community outreach. After departing from State Theatre, as a freelancer went on to work on campaigns for Grammy award winning Gospel artist Tasha Cobbs-Leonard while with respected organizations such as Inspired Artist Movement as the director of marketing and communication, Brick by Brick and social media influencer and certified life coach Ayana Iman’s event series Authentic Convos.
In addition to her digital marketing freelancer career and running Envert Entertainment, Flisadam currently teaches Strategic Presentation Methods in Digital Media at Rutgers University and Introduction to Social Media exclusively available on e-learning platform Thinkific.