Resume

Education

Sept. 2015 – May 2017, Rutgers University-New Brunswick, MA
Program: Masters of Communication and Media
Area of study: Digital Media
Extracurricular activity: WRSU, Rutgers Radio 88.7 FM

Sept. 2011 – May 2014, Rutgers University-New Brunswick, BA
Area of study: Journalism and Media Studies; Digital Communication, Information and Media
Extracurricular activity: WRSU, Rutgers Radio 88.7 FM, The Core 90.3 FM, Black Voice Carta Latina magazine and AlumKnights newspaper

Aug.  2010 – Apr. 2011, Virginia State University
Area of study: Mass Communication
Extracurricular activity: WVST 91.3 FM

Employment History

Jan. 2018–Present, Rutgers University, New Brunswick, NJ
Adjunct Professor

Course Name: Strategic Presentation Methods in Digital Media
Academic Level: Undergraduate, 0300
Department: School of Communication and Information
Academic Program: Digital Communication, Information and Media minor
Terms: Spring 2018 (Section 06), Fall 2018 (Section 01 + Section 06), Spring 2019 (Section 01 + Section 06), Fall 2019 (Section 01 + Section 06), Spring 2020 (Section 01 + Section 06), Fall (Section 01 + Section 02)

COURSE SUMMARY:

Examines theories and techniques for analyzing, producing, and disseminating messages. Students will learn how to use web-based and multimedia presentation tools to connect with a variety of audiences and convey a desired message. Each student will craft a message to support some social change by developing and shaping the message into compelling digital media presentations in a range of formats.

LEARNING OBJECTIVES:

Upon successful completion of this course, students will be able to:
Understand and approach audience needs from a standpoint of communication and media theory. Acquire a basic proficiency with a set of digital multimedia tools. Understand and design content for today’s digital media environment. Apply key video editing, animation, and web design principles to create engaging digital media content, using a variety of tools and methods to communicate effectively.

Dec. 2017–Present, REMN Wholesale, Iselin, NJ
Marketing Coordinator

  • Manage the company’s social media ( YouTube <1,500 mthly impressions, Facebook 2,000 average mthly impressions, Twitter 3,000 average mthly impressions, and LinkedIn 10,000 average mthly impressions),
  • Coordinate social media posting schedule to incorporate company needs with special placements for sponsors,
  • Manage marketing budget,
  • Design:
    • E-mail marketing campaigns (MailChimp & Constant Contact),
    • print advertisements for nationwide marketing efforts (print magazine, large scale industry events and more),
    • custom graphics for social media sharing product guidelines, tradeshow events, webinars, special announcements, etc.
  • Convert content developed in-house into engagement materials for potential clients:
    • in-house webinars = YouTube videos
    • Speedy service = engaging graphics for social media
  • Monitor inventory levels of promotional items at an off-site warehouse,
  • Incorporate company branding into in-person events such as third-party tradeshows, workshop, etc.
  • Organize funnel marketing efforts which include niche industry-specific educational webinar both in-house and out-of-house,
  • Host company-wide training for social media best practices, e-mail marketing, and understanding marketing analytics,
  • Dictate analytic findings of marketing efforts to Director of National Sales,
  • Assist with the National Director of Sales personal branding:
    • Management of LinkedIn blog
  • Make minor updates to the company’s website,
  • Aid in the marketing efforts of approved clients via in-house marketing portal.

Accomplishments:

  1. Successfully exported, scrubbed, and re-imported sensitive client data from prior customer management system to the new CRM platform.
  2. ntegrated platforms Zapier and MailChimp to connect the national sales team’s CRM platform for large scale marketing efforts.
  3. Developed company branding guide for all marketing efforts which included identifying core fonts or typography, color schemes, and more.

Apr. 2017–Sep. 2017, State Theatre New Jersey, New Brunswick, NJ
External Affairs Communication Assistant

  • Served as the liaison between development, fundraising and marketing departments.
  • Manage calendar for the Senior Vice President and Chief of External Affairs.
  • Scheduled appointments for the Senior Vice President and Chief of External Affairs.
  • Track expenses for the Senior Vice President and Chief of External Affairs.
  • Identified potential social media posting opportunities for Senior Vice President and Chief of External Affairs.
  • Researched social media techniques for institutional messaging.
  • Developed social media campaign for fall membership drive.
  • Drafted ideas for social media promotional campaigns to increase visibility of event series sponsors.
  • Contributed to weekly pitch meetings to filter most impactful social media posts for continued event promotion.
  • Performed philanthropic screenings for potential donors for cultivation using iWave.
  • Entered patron provided data in to Tessitura which helped with continued marketing efforts.

Accomplishments:

  1. Served as the staff liaison for the inaugural African-American Outreach committee.
  2. Assisted in the social media marketing campaign for touring production, Jersey Boys, New Jersey debut.

Jan. 2013–Apr. 2017, Newark Symphony Hall, Newark, NJ
Digital Marketing Associate

  • Managed social media accounts to bring awareness to upcoming event as well as to increase patron online engagement.
  • Recorded, filmed, edited and produced video interviews for in-house initiated events and programs.
  • Established and maintained relationships with prominent local media outlets to aid in promotional efforts.
  • Captured professional quality images of hosted events for printed marketing material.
  • Prepared marketing budget for in-house productions for the review of the Executive Director and Board of Directors.
  • Formed relationship with Ticketmaster representatives to build digital patron database.
  • Draft solicitation and acknowledgment letters for event sponsors.
  • Designed promotional graphics for in-house productions including social media & e-mail graphics, pamphlets, program books, window posters and more.
  • Presented social media analytic reporting data to chairman of board as well as executive director.
  • Trained interns and partnered promotion companies on the social media practices of the venue to drive ticket sales.

Accomplishments:

  1. Gathered and edited promotional video content for a national television commercial.
  2. Captured original photographs that have been submitted and accepted for archival purposing in the New Jersey Historical Society.
  3. Increased the social media following of Newark Symphony Hall’s Facebook fan page by over 200%, on Twitter by 40% and YouTube views by over 200%.
  4. Wrote multiple on-air promotional scripts for national radio commercials.
  5. Expanded Newark Symphony Hall’s event ticketing systems to include e-Entry options.
  6. Appeared on local television programming as an advocate for Newark Symphony Hall.

Event Marketing

Kings of Christian Comedy with Marcus D. Wiley, 2016
social media campaign

Tasha Cobbs, 2016
social media campaign and national radio ad

You’re My Lady: The Play, 2016
social media campaign

Gospel at the Roots Concert with Dottie Peoples, 2015
national radio ad, local radio ad, national television ad and local television ad

Future Live at Newark Symphony Hall, 2015
social media campaign

Gospel at the Roots Concert with Richard Smallwood, 2014
national radio ad, local radio ad, national television ad and local television ad

Katt Williams’ Growth Spurt Tour, 2014
social media campaign

Tamar Braxton’s Love and War Tour, 2014
social media campaign

Performance Photography

AMYRA (formerly Amy León), Joe’s Public – The Public Theater, New York City, NY
Bas, Cozz & Omen, St. Ann’s Warehouse, Brooklyn, NY
Dianne Reeves, Newark Symphony Hall, Newark, NJ
Dottie Peoples, Newark Symphony Hall, Newark, NJ
Jasmine Mans, The Nuyorican Cafe, New York City, NY
Jon Bap, Friends & Lovers, Brooklyn, NY
Latasha Alcindor, Knitting Factory, Brooklyn, NY
Marcus D. Wiley, South Orange Performing Arts Center, South Orange, NJ
Maurice Chestnut,  Apollo Theater, Harlem, NY
Natalie Grant & Danny Gokey, Newark Symphony Hall, Newark, NJ
Noname, le poisson rouge, New York City, NY
Ntozake Shange, Newark Symphony Hall, Newark, NJ
Oddisee, le poisson rouge, New York City, NY
Rhoda Scott, Newark Symphony Hall, Newark, NJ
Smokey Robinson, Newark Symphony Hall, Newark, NJ
Tasha Cobbs, Newark Symphony Hall, Newark, NJ
Your Smith, Rough Trade, Brooklyn, NY

Event Production

NAMB National 2019, Caesars Palace, Las Vegas, Nevada; Booth Coordinator, 2019

NAMB National 2018, Caesars Palace, Las Vegas, Nevada; Booth Coordinator, 2018

6th Annual When Praises Go Up Gospel Showcase, Newark Symphony Hall (Terrace Ballroom); Executive Producer, 2016

Some Odd World EP Release Concert, Newark Symphony Hall (Newark Stage); Executive Producer, 2016

5th Annual When Praises Go Up Gospel Showcase, Newark Symphony Hall (Sarah Vaughan Concert Hall); Co-Producer, 2015

Gospel at the Roots Concert with Dottie Peoples, Newark Symphony Hall (Sarah Vaughan Concert Hall); Production Assistant, 2015

4th Annual When Praises Go Up Gospel Showcase, Newark Symphony Hall (Sarah Vaughan Concert Hall); Production Assistant, 2014

Gospel at the Roots Concert with Richard Smallwood, Newark Symphony Hall (Sarah Vaughan Concert Hall); Production Assistant, 2014

3rd Annual When Praises Go Up Gospel Showcase, Newark Symphony Hall (Sarah Vaughan Concert Hall); Production Assistant, 2013

My Brother Marvin, Newark Symphony Hall (Sarah Vaughan Concert Hall); Production Assistant, 2013

Research Experience

Social Media’s Affect on Digital Album Sales & Streams [2017]
Mass Incarceration and Hip-Hop Culture [current]
Financial Freedom Outside of the Big Three [current]

Additional Teaching Experience

Social Media 101 for Small Businesses, Dec. 2019
Linden Public Library, Linden, New Jersey; Non-Accredited

Social Media 101 for Small Businesses, Oct. 2019
Clark Public Library, Hillside, New Jersey; Non-Accredited

Social Media 101 for Small Businesses, Oct. 2019
Hillside Public Library, Hillside, New Jersey; Non-Accredited

Introduction to Social Media, Oct. 2019
Clark Public Library, Clark, New Jersey; Non-Accredited

Social Media for Small Businesses, Oct. 2019
Union Public Library, Vauxhall, New Jersey; Non-Accredited

Social Media for Small Businesses, Sep. 2019
Cranford Public Library, Cranford, New Jersey; Non-Accredited

Introduction to Social Media, May 2019
Hillside Public Library, Hillside, New Jersey; Non-Accredited

Introduction to Social Media, Jan. – Feb. 2018
Hillside Public Library, Hillside, New Jersey; Non-Accredited

Introduction to Social Media, Jan. – Feb. 2018
Hillside Family Success Center, Hillside, New Jersey; Non-Accredited

Public Speaking

Newark Happening presents Social Media 101, November 2018
Topic: Tapping into Tourism Boom

2nd Annual Curate Your Life Summit, March 2018
Topic: Leveraging Social Media as a Career Tool

3rd Annual Inspired Artist Movement Conference, October 2017
Topic: Taking Ownership of Content as a Creativepreneur

Hip-Hop Retreat Week, August 2017
Topic: Preparing for Live Performances as an Independent Artist

The Starter Kit Series, July 2017
Topic: Art and Healing

2nd Annual Inspired Artist Movement Conference, October 2017
Topic: Making Your Financial Impact as an Artist

Straight Face, No Profile; October 2016
Topic: The Relationship between Mass Incarceration and Hip-Hop

Writing Samples

Academic

Advertising Hip-Hop: Exploitation of a Culture
Rutgers University – New Brunswick; 2017

Social Media Currency: Translating Social Capital to Real-World Currency
Rutgers University – New Brunswick; 2016

Music Reviews

Making Music Is ‘Simple To Do’ for Newcomer Adeline Um via ENVERT, 2020
We’re In Awe of LATASHÁ’s Hypnotic ‘Gogo Wyne’ via ENVERT, 2020
Radamiz Shows Us Why Having ‘Gratitude is Gangsta’ via ENVERT, 2020
Oliv Blu Shows Us Love Would Be Easier If We ‘Say It’ via ENVERT, 2020
Marle Thomson Continues to Win Over Everyone’s ‘Hearts’ via ENVERT, 2020
BIIANCO Rejects Gender Roles in ‘Put You In The Kitchen’ via ENVERT, 2020

Celebrity Interviews

Saïka Bince: From Budding Singer to Blossoming Beauty Mogul via ENVERT, 2020
Nikki Jean: Escaping The ‘Beautiful Prison’ of Art, Life and Legacy, via ENVERT, 2019
Taking A Page From The Book of Genesis, Val León via ENVERT, 2019
Letting Go & Letting God: How Nikeo Music’s Breaking Barriers in Gospel Music via ENVERT, 2018
Newark Native Chad B Opens Up About Performing at Newark Symphony Hall via Newark Symphony Hall, 2015
Jeffrey Osborne’s ‘Greatest Love Affair’ via Newark Symphony Hall, 2014
The Whispers Celebrate 50 Years in the Business via Newark Symphony Hall, 2014
Erin Medley, J/MS ’04, appointed director of engagement at NJ.com via Rutgers University AlumKnights, 2013

Membership

National Association of Black Journalists
Newark Arts Education Roundtable
Jersey Arts